How Do I Upload Items for Sale on Facebook

Sell more with BigCommerce and Facebook

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Imagine settling into your burrow after a day at piece of work and flipping on your Tv — only to realize that it only shows one channel.

You'd be dislocated, annoyed, and disappointed.

People respond meliorate when they accept options, and it's even improve when those options align with things that they already do.

Back in the day when Blockbuster was around, we'd grab our popcorn and candy while picking out a motion picture. Information technology makes sense.

Order Uber Eats while in an Uber? Sure.
Booking an AirBnb experience while in your AirBnb? Of class.
Pairing your car and hotel rentals? So easy.

Determining your sales aqueduct strategy is just the same: it's important to give your shoppers a rest of choices.

According to the BigCommerce 2018 Omnichannel Study, fewer and fewer shoppers are spending their money in-person, opting instead for online purchases.

From a demographic standpoint, only ix.half dozen% of Gen Z respondents bought an item in a physical store in a six calendar month menses. That'due south considerably less than older generations buy items in a concrete store – considerably less than their older generations (Millennials at 31.04%, Gen X at 27.5%, and Babe Boomers at 31.9% respectively).

Why Facebook Market place?

Facebook is an important tool for brands who are interested in selling their products to targeted audiences.

Previously only available as a peer-to-peer shopping market place, Facebook Market place has expanded to include merchant selling.

As the retail earth becomes increasingly omnichannel with more than and more than opportunities to sell in different places, Facebook Marketplace gives brands a chance to capitalize on the interactions already taking place on Facebook.

As of October 2018, more than than 800 million people globally use Marketplace each month to browse, purchase, or sell items, giving retailers an opportunity to drive discovery and sales of key products in a place where their consumers are already shopping.

Do go on in mind that Facebook Marketplace is currently only available for US merchants.

Here'southward what you need to know to have advantage of Facebook Market place now.

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What is Facebook Marketplace?

Marketplace is a user-friendly destination for people to discover, buy and sell items.

People tin find what they're looking for by filtering their results by location, category and price.

By listing on Marketplace, y'all tin reach buyers where they already are.

Image via Facebook

Facebook Market place Categories

People and brands may listing items in the following categories:

Classifieds.
Clothing & Accessories.
Deals.
Electronics.
Entertainment.
Family.
Hobbies.
Abode & Garden.
Housing.
Vehicles.

Shoppers can view certain categories, view all categories, or search for a item product.

Things To Consider When Selling on Facebook Market

1. Orders must be shipped inside three days and received within 7 days.

For brands that make handmade goods, it's important to modify the corporeality you have available to solve for any bug with supply and demand.

2. Not all ecommerce platforms sync with Facebook Market.

Below are examples of ecommerce platforms Facebook Marketplace is partnered with.

BigCommerce.
ChannelAdvisor.
ShipStation.
Shopify.
Zentail.
Quipt.
CommerceHub.

3. In that location will exist lots of advice/messages from buyers.

"Facebook Marketplace is notwithstanding a new concept for some consumers. Exist patient in educating your consumers by answering questions as professionally and in a timely fashion," said Danette Martin, who owns the custom decal company Sweetums Signatures.

As with whatsoever sales channel, on Marketplace you'll receive questions from people who are interested in purchasing your product, or from people who have already purchased and are organizing how they will receive the item.

You'll want to speedily chief your tone and communication templates for customers for pre- and post-purchase inquiries.

Customer service communications are an ofttimes-underused way to make your brand phonation shine and truly delight customers.

The Benefits of Selling on Facebook Market place

Facebook Market offers an easy way to assistance increase the discovery of a brand and its products.

1. Extended accomplish.

Retailers on Marketplace will be able to get their brand and products into the marketplace.

2. Personalized customer experience.

Facebook Market place surfaces products relevant to consumers, helping your business find the correct customers.

This helps ensure that your production is being seen by the right audience, ultimately resulting in an increased opportunity that the interaction will lead to a purchase.

How to Sell on Marketplace

Selling on Facebook Marketplace is an like shooting fish in a barrel process, just information technology is different for merchants versus individuals. Here, we'll accept a dive into both.

For BigCommerce merchants:

Integrating the Facebook Marketplace into your BigCommerce store is piece of cake, according to Danette Martin, owner of Sweetums Signatures. "It's extremely elementary — and takes 10 minutes, possibly. You fix your account, sync your store, and have an instant presence with instant sales."

Before you get started, make sure you ready your store for the sync by making sure your inventory is up-to-appointment and accurate.

From your BigCommerce store command console, navigate to your Channel Manager and select the Facebook icon.

From there, you'll encounter a box that outlines the rules of Market place. Here, yous'll have the choice to click a button to say you're interested.

After clicking, you're all set.

You lot'll now be in Facebook's Marketplace review process, which gives them time to make up one's mind whether or not your products are suitable to sell on Marketplace.

This process typically takes less than a week.

Currently, access to Facebook Marketplace by BigCommerce merchants is limited to those selling in the following categories:

Accessories.
Apparel (Men & Women).
Infant & Kids.
Bags & Luggage.
Beauty (Women).
Dwelling house Effects.

These Merchants Grew with Facebook Marketplace

Merchants all over the US take an opportunity to broaden their reach, get more purchases, and build their brand by using Facebook Market place as a new aqueduct for sales.

For BigCommerce merchants, adding Facebook Marketplace is easy to do, with built-in support and growth coaches available to assistance with implementation. Read two success stories below.

1. Sweetums Signatures.

A family unit-owned business concern since 2007, Sweetums Signatures provides custom-made, affordable vinyl stickers and decals for all kinds of housewares. As owner Danette Martin was laying out her 2019 marketing plans, BigCommerce approached her about potentially listing Sweetums items on Facebook Market.

"I was approached by BigCommerce at get-go, not really knowing about the opportunity. After further research, we discovered Facebook Marketplace has $0 list fees with an automated data feed from BigCommerce. It was a no-brainer, really."- Danette Martin, Owner, Sweetums Signatures

Afterward integrating Facebook Marketplace with the BigCommerce store, Sweetums was quickly able to make her inventory available for buy — and it instantly saw success, including a 33% year-over-year increase in sales.

"Our sales have increased dramatically. It also gave our Facebook Business page a ameliorate presence," said Danette.

Every bit she continues to meet success in her business, she'south soon expanding their product offer to include engraving likewise.

Finding Success on the Facebook Market

Read their case study to learn more about Sweetums Signature's success on Facebook Market place.

2. Hats Unlimited.

With vii locations across Southern California, Hats Unlimited has sold a large multifariousness of hats since setting up store in 1994.

After searching for a new channel to add exposure to the make, it decided to start selling on Facebook Marketplace.

Libero Gruppioni, owner of Hats Unlimited, reports that they've had great success ever since.

"In the final few months we have seen sales growth of 20-xxx% attributable direct to Facebook Marketplace.

Customer engagement with our Facebook folio is besides way upwards on posts and in the course of page likes.

Additionally we receive a huge book of questions each day in the comments of our shop products, which has kept u.s. decorated but also gives united states a direct betoken of contact with our customers leading to higher conversion rates."

Facebook Market place Q&A

Starting to sell your items on Facebook Marketplace is a large determination, so it'south important that yous make sure yous know all of the ins-and-outs of the platform and how it integrates with your ecommerce provider.

1. Does Facebook charge for Market place?

No. Unlike other marketplaces, Facebook Marketplace charges no listing fees.

2. How do you lot download Facebook Marketplace?

Facebook Marketplace is already built into your Facebook app, or on the Facebook.com website.

For BigCommerce merchants, you may monitor your Facebook activity through the Channel Manager.

3. How do I increase market place sales on Facebook?

In that location are several ways you can edit your Marketplace listing to attract more sellers. Effort one or more of these methods and see if it works.

Optimize your Facebook listing by including more keywords in the championship and description.
Write a longer description with more details well-nigh the item.
Hire a professional lensman to take pictures of your trade.

Tips to Taking High-Quality Pictures for the Facebook Market

Shane Barker, Digital Strategist at Shane Barker Consulting, pro tips:

Use a evidently, make clean background without any clutter.
Have product pictures from different angles to bear witness exactly what the product looks like.
Add one flick showing the product in use.
Use professional cameras to take high-quality, Hd pictures.
Brand sure that the lighting is good and the product is clearly visible.

Facebook Marketplace Rules

To learn more nigh Marketplace, including what kinds of products are allowed and prohibited, view the Facebook Marketplace Commerce Policies.

The Commerce Policies use to Marketplace, purchase and sell groups, folio shops, and Instagram Shopping.

1. Certain items cannot be sold.

Facebook maintains a list of items that are not allowed to be sold on Market. These items include:

Developed products or services.
Alcohol.
Animals.
Digital media and electronic devices.
Event tickets.
Gift Cards.
Healthcare items (thermometers, first-assistance kits, etc.).
Illegal, prescription or recreational drugs.
Tobacco products or tobacco paraphernalia.
Dangerous supplements.
Weapons, ammunition, or explosives.

2. You must sell a physical item.

Anything that isn't a concrete production for sale cannot be sold. For example:

"in search of" posts.
lost and found posts.
Jokes.
News.

Services similar housekeeping, as well as event tickets, are only available on the marketplace by coordinating with one of Facebook'southward partners.

3. The description of the detail must match the image.

The photos of the item y'all upload must match the title and clarification that you requite it.

iv. Earlier-and-after pictures are prohibited.

Items for auction on Facebook can't testify a earlier and later picture (example: a photo showing weight loss).

Facebook has gone through great lengths to ensure that Market is a safe place for people to buy and sell online.

If your item is delisted and yous do not think you've violated the Commerce Policies, you may appeal the decision and Facebook will take another look.

If you come beyond an item for sale that you feel violates the Commerce Policies or Facebook's Community Standards, you lot take the option to report the item and the seller.

Executive Summary

Equally of October 2018, more 800 million people globally use Market place each month to scan, buy, or sell items.

As contest increases and omnichannel strategies come up into play, merchants are looking for new ways to diversify their sales channels — which include borer into existing networks and online platforms.

Facebook Marketplace is a place for people to find, buy and sell items. Past listing on Market place, you can reach buyers where they already are.

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Source: https://www.bigcommerce.com/blog/selling-on-facebook-marketplace/